Founded in 2014 by Dominique Smith, B.L.V.D. ETIQUETTE from New Orleans, Louisiana.

B.L.V.D started out as a passion for being involved with all things that pushed us to become better forms of ourselves such as sports, music, fashion, and art. Continuing with this vision to inspire everyone that we encounter on a daily basis, spreading a dream that B.L.V.D. will one day become one of the greatest brands to ever grace the world of fashion.

We hope you enjoy our products as much as we enjoy offering them to you. If you have any questions or comments, please don't hesitate to contact us.

B.L.V.D. is more than streetwear, it is a commitment to our community.

Our team has joined forces with other community brands, businesses, and partners, extending the B.L.V.D. further than our physical location on Oretha Castle Haley.

Read along to learn about how B.L.V.D. celebrates our city and the people who call it home.

1ST ANNUAL KICKN' BACK SHOE GIVEAWAY

As the old saying goes: It takes a village.
What started as a back to school sneaker giveaway turned into a full day for the children, and for their parents, and for the entire community to show out and show how much we care about the youngins.

Kickn' Back 2025 gave away over 200 pairs of sneakers, backpacks, school uniforms, socks, and shorts to the children. Higher ticket items were raffled off as well, like Sprayground Backpacks and a computer.

None of this would be possible without the help of the greater community, and the continued investment from our partners and other Believers, Leaders, Visionaries, and Dreamers.

BUBS NOLA X B.L.V.D. Etiquette

BE A BUB.
Beloved New Orleans Burger staple, Bubs, and B.L.V.D. Etiquette's Spring 2025 collaboration celebrates family, flavor, and fun!

The "B.L.V.D. Burger" was a limited time special at Bubs, offered as part of our joint release of our Denny merch.